Project

Local Eats

Brochure Design | October 2024

Nancy Hero Image

Introduction

This brochure was created to uncover and celebrate Seattle’s lesser-known culinary treasures—those off-the-beaten-path eateries, hole-in-the-wall cafés, and neighborhood favorites that define the city’s rich and diverse food scene.

Designed to appeal to curious food lovers and adventurous travelers, the brochure combines vibrant visuals, engaging storytelling, and a user-friendly layout to guide readers through a flavorful journey across Seattle.

Skills

Graphic Design
Illustration
UX Research

Tools

Adobe Illustrator
Figma
Procreate

Brochures

Brochure Outside

Brochure Inside

Illustrations

The brochure’s illustrations spotlight Seattle’s iconic flavors—fresh oysters, smoky teriyaki, and rich coffee—rendered in a playful, hand-drawn style. Each image captures the city’s culinary personality, blending local tradition with a modern, approachable vibe.

Thumbnails

Skyline

Style Guide

The brochure embraces Seattle’s hip, creative energy with a bold yet modern aesthetic. A vibrant palette of purples and pinks sets the tone, reflecting the city’s edgy nightlife, artistic spirit, and trend-forward culture. Clean typography, layered gradients, and playful graphic accents bring a dynamic, youthful vibe that mirrors Seattle’s fusion of innovation and laid-back cool.